About Latané
A strategic leader with a career spanning the entire revenue organization — including as sales leader, marketing leader, and GM of a $250M business segment — Latané Conant has redefined what it means to be a CMO. She brings a cross-functional, holistic, generative mindset that engages stakeholders and inspires collaborative innovation.
In her role as Chief Market Officer of 6sense, Latané pioneered a go-to-market (GTM) approach that has been foundational to building the company’s remarkably successful revenue engine. During her tenure, the company has enjoyed 100% year-over-year growth, boasts 125% net revenue retention, and has achieved an industry-leading customer acquisition cost. She has been instrumental in the company’s tremendous strategic expansion — soaring from 75 to 1,300+ employees and recently reaching a $5.2B valuation.
“Find the red!”
“Ideas are easy,
execution is everything.”
“We sweat the small stuff.”
"Read this book and just as Geoffrey Moore changed our vocabulary to talk about chasms, gorillas, and whole product you will talk about, and internalize a culture of Dark Funnels, dynamic territories, and stages of the buyer journey."
—Dr. Ian Howells VP, Head of Marketing at Sage Intacct, Inc.