No Forms. No Spam. No Cold Calls.
The Playbook for Modern Revenue TeamsA rallying cry for a new generation of sales and marketing leaders who are ready to ditch the traditional strategies.
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The Secret Sauce
In the newly revised and updated edition of No Forms. No Spam. No Cold Calls: The Next Generation of Account-Based Sales and Marketing, celebrated speaker, writer, and Chief Market Officer of 6sense, Latané Conant, delivers an eye-opening and engaging guide for salespeople and marketers to use technology to identify prospects and put them at the center of everything they do.
You’ll learn how to prioritize which accounts to work, engage the entire buying team, uncover hidden intent signals, and measure real success. You’ll also discover:
- Strategies for building a tech-stack that prioritizes your customers
- Ways for chief marketing officers to stop playing defense and go on offense
- Insights for the modern sales leader, including how to sellers up to win, design successful territories, and hire and retain top sellers
- How the modern era of marketing and sales is different from what it used to be and how to capitalize on your new capabilities
A can’t-miss handbook for marketers, salespeople, and team leads, No Forms. No Spam. No Cold Calls. is an original and thought-provoking journey through the techniques and strategies made possible by modern revenue technologies. Read more
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own your role + win
About Latané
AUTHORITY- Chief Market Officer of 6sense
- Author of No Forms. No Spam. No Cold Calls. 1st and 2nd editions
- During her tenure, the company has enjoyed 100% YOY growth
- Contributor – Forbes, Nasdaq, AdAge
- Public Speaker
- Member – Revnue Collective
- Advisory Board Member – Mediafly
- Advisory Board Member – Atrium
"Latané possesses a leaderly energy, and it's contagious … She's the heartbeat in the room. She brings positive energy to strategic conversations, and people respond to it. They notice and listen, and they want to be in conversation and collaboration with her."
—Rajeev Dham partner with Sapphire Ventures and 6sense board member
Latane's Latest!
Exit Five Podcast B2B Marketing with Dave Gerhardt listen nowListen to interviews with top CMOs and marketing leaders to help you do better marketing and move your career forward.
Author In Residence: No Forms. No Spam. No Cold Calls. Nasdaq Entrepreneurial Center watch nowLatané Conant, celebrated speaker, writer, and Chief Market Officer of 6sense, will deliver an eye-opening and engaging guide for salespeople, marketers, and business leaders everywhere.
Modern Startup Marketing with Anna Furmanov listen nowHow No Forms, No Spam, No Cold Calls Is Working For Series E Startup 6sense (Latané Conant, CMO at 6sense)
